Campaign Overview
The Lions Club International started a little league in Wewoka, OK in 1917. Over the years, the fields had fallen into disrepair. The Jearl Smart Foundation and The Lions Club of Wewoka joined together to raise money for the construction of a new, world-class facility. With the help of a grant from Major League Baseball, they raised money to restore their town’s community hub. They hired Heartland Video Production to produce a video to kick off the capital campaign for the project.
A Dual Approach
Heartland Video Production created a package of videos that communicated the sentiment behind building the ballpark while weaving in practical information to inform potential donors. The deliverables were designed to balance the details necessary to communicate the powerful story behind why the ballpark needed to be renovated.
Deliverables
Long form master for presentations
Mini-master for capital
campaign website