TV Ad Campaign Overview

Based in Oklahoma City, USE Federal Credit Union (USEFCU) came to Heartland Video Production to create a campaign focused on their unique offerings for customers within the local Hispanic community. In order to speak authentically to their target market, we conducted these testimonials entirely in Spanish.

A Bi-Lingual Strategy

USEFCU had previously created a round of English-language commercials with Heartland Video Production, however, they needed another round to highlight the unique services tailored to help the Hispanic community. We worked with a Spanish translator, conducted the interviews in Spanish and English, and delivered two sets of deliverables in Spanish and English in order to speak authentically with the local Spanish-speaking community.

Deliverables

Spanish & English TV commercials

60-second Spanish &
English testimonials

Master Video

snippets