Recruitment Campaign Overview

Signature Landscape came to Heartland Video Production to produce a series of recruitment ads designed to target members of the Hispanic community that have immigrated to the United States. We created Spanish language videos from 3 customer testimonials. We conducted pre-interviews and developed scripts with the help of a translator, and worked closely with their team to ensure all deliverables spoke authentically to the target markets.

Executing a Targeted Strategy

This campaign was carefully designed to address the key difficulties with coming to the US to work on an H-2B visa. Heartland Video Production worked with Signature and their employees to identify how Signature sets themselves apart. We found stories from members of their staff that highlighted those benefits.

Deliverables

Master campaign video for campaign
kickoff

3 individual Testimonials for targeted advertising

9 social media snippets

Master Video

snippets