Campaign Overview

Science Museum Oklahoma (SMO) came to Heartland Video Production to produce a hybrid campaign of television spots and social media ads. We created evergreen videos that accounted for key insights they identified in their market research. To maximize the usage of these videos, we provided options with multiple VO artists and cut-downs of the TV spots for social media.

Creating a Flexible Strategy

SMO wanted to pair traditional broadcast advertising with targeted social media advertising. Taking into consideration their market research, we produced a campaign titled “Grow”, which highlighted multiple generations of visitors. This gave SMO many options to continually use and tailor this campaign based on the metrics they saw in varying platforms.

Deliverables

15-second pre-roll cuts of the TV spots for use online

Social media snippets

Master Video

snippets