Multi-subject Campaign Overview

iTero is a global technology company that develops digital intraoral scanners for orthodontic and dental practices. They hired Heartland Video Production to create a global video campaign for their iTero Element 5D Plus Series scanners, utilizing doctor testimonials. We traveled to 6 practices throughout Washington and California and conducted 6 days of shooting for this campaign.

Executing a
Global Strategy

The iTero campaign required us to capture testimonials from a wide variety of doctors in order to speak authentically to the greatest number of dental and orthodontic practices. We sought to capture 6 testimonials and tailored them towards practices getting scanners for the first time, upgrading their existing scanners, or increasing the overall number of scanners in their practice.