Campaign Overview

First National Bank & Trust is located in Shawnee, OK and has branches throughout the state of Oklahoma. They hired Heartland Video Production to create announcements of their acquisition of The First State Bank.

Strategy

Heartland Video Production produced deliverables with messages targeting two different audiences: their customers and their employees. We leveraged bright positive visuals and music paired with interview-driven content to communicate the exciting future in store.

Deliverables

Master video targeting employees

Master video targeting customers