Global Campaign Overview

ADAPT is an orthodontic and dental practice consultancy with a global reach. They approached Heartland Video Production to produce a global campaign using a doctor's testimonial to showcase the processes and benefits of their service. We coordinated with their marketing teams across the globe to create strategic messaging for the campaign, and the shoot took place in Oahu, HI with Dr. Sean Holliday of Holliday Orthodontics.

Executing a
Global Strategy

This campaign was a global initiative taking into account regional variabilities from NA (North America), EMEA (Europe, Middle East, and Africa), and APAC (Asia Pacific) to create targeted messaging for strategic distribution. We addressed key issues with adoption that each region of ADAPT was encountering.